The German Chamber of Commerce in East Africa together with the associations of the construction industry in North-Rhine/Westphalia organized a delegation trip to Kenya and initiated appointments with potential Kenyan business partners.
Eurocomm Tekbiz Africa Ltd, a company of long-standing marketing professionals in the construction sector with more than 25 years of experience, could not miss this opportunity and so we joined the party!
After a relaxed get-to-know-each other session on Sunday evening, we started a busy but also very exciting week full of appointments, with well-known German brands but also purely Kenyan companies.
In addition to three briefings for extensive communication concepts, we had the opportunity to take home some very crucial insight that was completely new to us: Not only German products, but also German ethics and pragmatism as the world´s leading economy is highly appreciated in Kenya.
Our ability to combine German marketing planning, which is geared towards the long term and successful local implementation is obviously a real USP. We are very pleased and excited about the future prospects for our agency in Nairobi.